2025
Dandruff can really throw you off your game. But with the new CeraVe Anti-Dandruff, which eliminates 100% visible flakes, well, it changes everything. Featuring Thanasi Kokkinakis and Mackenzie Arnold, we launch the new product with a 30" hero and 15" TVC. And extend the campaign with a special build OOH. On the build, the Kokk's hydrated hair majestically blows in the wind. Fabulous stuff.
Tom O’Reilly. ©opywriter.