2025
In Australia, drivers don't fully understand Plug-in Hybrid technology, hence the collective hesitation to switch from petrol cars. Lexus set out to close the knowledge gap. We dramatised the benefit of Plug-in Hybrid technology with a simple visual metaphor. Combined with the headline, it sells the aspiration, simplicity and luxury you can only experience driving a Lexus. The work was strategically placed in fashion, travel and lifestyle news publications and segments.
Tom O’Reilly. ©opywriter.